What Is ZYN? Meet the Nicotine Pouch Everyone Talks About

ZYN Nicotine Pouches — you’ve probably heard the name, even if you’ve never touched one. It’s become the “SLANG” of nicotine pouches: no matter the brand, people call it a ZYN. But what actually is ZYN? Where does it come from? And what's up with the obsession?

Spoiler: ZYN isn’t Swedish.

Let’s break it down.

ZYN: The Nicotine Pouch That Took Over TikTok

ZYN is a brand of tobacco-free nicotine pouches made by Swedish Match, a company with deep roots in the Scandinavian snus world, but a subsidiary of Philip Morris International since 2022.
And here's the twist — ZYN was created specifically for the American market, and it’s manufactured in the USA, by a multinational big tobacco company.

Ask a Swede? They’ll say: “That ain’t it.”

Who is Philip Morris International?

(PMI) is a multinational tobacco company, with products sold in over 180 countries. Marlboro is PMI's most recognized brand, but in the last quarter of 2023, Iqos generated the greatest revenue. Philip Morris International is often referred to as one of the companies comprising Big Tobacco.

ZYN vs. Swedish Nicotine Pouches

While ZYN was built for the U.S., Sweden is the actual birthplace of nicotine pouches. Long before ZYN, brands like VELO, LOOP, XR, and GREATEST were already mastering the art of tobacco-free nicotine.

Here’s how they stack up:

Origin:

Zyn is made for an in the USA market, the popular brands in Scandinavia and Europa is mainly made in Sweden. However; more and more brands hits the market and gain marketshares, made in Estonia, Poland and Lithuania, allowing lower production costs and thus; lower price to the consumer.

Flavor options:

ZYN has a limited, basic variant of flavours with mint being the core flavor. Swedish and Europan brands has the basic mints, in sweet, salt, hot and cold, and a vide variaty of bold and unique combinations.
For example; the cold sensation of mint, the heat from chili and the flavour of enegy drink. Sound interesting? Look for Ace - Guarana Chili Boost - crafted and produced in Denmark.

Strength variants:

Where ZYN has a limited range of strengths, Sweden and Europe offers everything from chill to extreme.

Production Quality:

ZYN qualifies to the production demands in US. Swedish brands comply with Scandinavian demands, which are known to be higher than rest of the world. Other European brands comply with their local demands - and thus; the quality depends on the demands in the production country.

Avaliability:

Zyn is widely avaliable in the US, and very limited, if not unavaliable, in Europe.

Is ZYN Bad for You? Let’s Talk Facts

  • We get this question a lot: Is ZYN bad for you?

    The short answer: ZYN (like any nicotine product) isn’t risk-free — it contains nicotine, which is addictive. But it doesn’t contain tobacco, smoke, or tar. That puts it miles ahead of cigarettes or chew. And both Swedish Match and Philip Morris have got decades of experience in reducing harm through innovative nicotine products.

    Want a better, cleaner option? Sweden leads the way with high-quality, tobacco-free pouches that deliver satisfaction without combustion.
Explore Nicotine Pouches

Why Are Nicotine Pouches Still Called “Snus”?

In everyday language, many people call all lip-based nicotine products "Snus"—even if they contain no tobacco. That’s because the use and appearance are nearly identical, and in countries where tobacco Snus is banned, nicotine pouches have taken over and inherited the name.

Is Snus Legal?

Tobacco-based Snus is legal in Sweden but banned in many EU countries. Nicotine pouches, however, are legal in most places. Always check local regulations before ordering.

How Does Snus Work?

The effect comes from nicotine absorbed through the gums. Users may feel relaxed, focused, or slightly buzzed. Effects typically kick in within minutes and last 30 to 60 minutes depending on strength.

Side Effects – What You Should Know

Like any nicotine product, Snus and pouches can cause:

  • Mouth irritation
  • Nausea (especially for beginners)
  • Increased heart rate
  • Nicotine dependency

Nicotine pouches are often considered less harmful than smoking, but still carry risks.

How Long Should You Keep It In?

Most users keep a pouch in for 30–60 minutes. Leaving it in too long can cause irritation. If you're new to it, start with shorter sessions and build up gradually.

Snus vs Cigarettes – The Safer Option?

Snus and nicotine pouches are smoke-free, meaning they don’t damage the lungs or release combustion-related toxins. While they still contain nicotine, they're generally seen as less harmful alternatives to smoking.

Siberia Snus – Strong Nicotine Levels

Siberia is one of the strongest Snus brands, with up to 43 mg of nicotine per gram. It's made for experienced users who want a powerful buzz. Definitely not for beginners.

FAQ: Common Questions About Snus & Nicotine Pouches

How long can I keep a pouch under my lip?

Typically 30 to 60 minutes, depending on your comfort level.

Are nicotine pouches legal?

Yes, in most EU countries. Tobacco Snus is often banned, but pouches are allowed.

What’s the difference between Snus and nicotine pouches?

Snus contains tobacco; pouches don’t. Both deliver nicotine orally.

Are pouches safer than smoking?

They’re smoke-free and generally less harmful, but not risk-free.