Collection: 77

Clean Nicotine. Bold Vibes. Your Rules.

77 is the next-gen nicotine pouch brand that ditches the tobacco and brings nothing but clean, satisfying nicotine in a sleek, modern format. Designed for people who want discreet nicotine with attitude, 77 delivers powerful hits in slim, comfortable pouches that stay hidden under your lip — no drip, no stains, no stress.

With a wide range of nicotine strengths and a constantly evolving mix of flavors, 77 lets you take full control of your experience. Whether you’re new to nicotine pouches or looking for something stronger, 77 fits your lifestyle and your level.

Pioneering the pouch scene and loved by users across Europe, 77 combines style, simplicity, and satisfaction. It’s all about freedom, flavor, and a buzz that hits just right — anytime, anywhere. If you're into tobacco-free nicotine pouches that look good, feel right, and keep up with your pace, 77 is your go-to.